Joseph Scott’s Blog » Google Analytics. Ooh, I may sign up.
Update: From their service agreement:
You will have and abide by an appropriate privacy policy and will comply with all applicable laws relating to the collection of information from visitors to Your websites. You must post a privacy policy and that policy must provide notice of your use of a cookie that collects anonymous traffic data.
I have to post a privacy policy? Ick. Lame.
Also, under proprietary rights, does this:
(c) use the trademarks, trade names, service marks, logos, domain names and other distinctive brand features or any copyright or other proprietary rights associated with the Service for any purpose without the express written consent of Google;
mean that I can't talk about the service at all (since to talk about it I'd have to say "Google Analytics", for instance)?
And, if I stop using their service, I have to notify them in writing?
15. TERM and TERMINATION . Either party to the Agreement may terminate it at any time and for any reason.
Upon any termination or expiration of this Agreement... You will delete all copies of Google Analytics's UTM code from all Pages and certify thereto in writing to Google within three (3) business days of such termination.
No thanks.
Item #15 would seem to be a deal-breaker for most people, even business bloggers. I really don't think Google wants to run off that segment of the pie.
I hope your wrong, but this seems like evidence that Google may be skewing more evil while MS skews less evil (Windows Live).
So perhaps things are flattening out.