It's ok Dave, Google is still on the side of Good. The Washington Post: We Get What They Pay For.
Google alone among the top search services has vowed not to collect fees from companies to guarantee them inclusion in searches. By contrast, AltaVista, Inktomi and Lycos all charge fees in return for inclusion and sometimes favorable treatment in their Web indexes.
Google also said money alone would not dictate placement, even in its paid links. The rate at which users click on a paid link also will be part of its formula, the idea being that the more relevant the ad, the more clicks it should generate, and therefore the higher it should appear in the results.
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